We can make an impact on the world irrespective of what we do and who we do it for.

Shereen 'The HR Conversationalist'

Managing Director, HR rewired


A friend of mine jokingly referred to me as the HR Conversationalist and I liked it so much I kept it.

Through bringing different perspectives and voices in the world of business, tech and HR through my newsletter and soon to be podcast, my mission is to help inform businesses on how they can best leverage the skill, spark the will and prepare their employees for an unfamiliar world of work.

The start of my career in HR

🗺️ My career in HR started in 2003, working for an international risk management company, ArmorGroup (now part of Group 4 Securicor). I was hired as HR Assistant and my job was working with ex-military, ex-police, crime scene investigators, Metropolitan Police Special Branch Detectives, with my ‘patch’ being the Middle East. What a job to start off a career in HR right?

From books, mobile phones, fashion, food and coffee, I have worked for some well-known brands including Orion Publishing Group, Carphone Warehouse, Gala Coral, Hobbs, Greene King and Caffe Nero, a HR leadership career spanning 17 years.

Now I help business leaders re-engineer their teams, so they can achieve more with fewer resources, which means they decrease their people costs and increase their profit margins.  And I run a weekly newsletter, sharing news and analysis in business, tech and HR + a soon to be launched podcast, Under the Bonnet With Tech.

A random fact about me?

In 2019, I undertook an MP Leadership Scheme with the Houses of Common as a way of dipping my toe into politics. I’m not ready to be a politician yet, but it awakened a need to contribute in a civic capacity. Thus, as well as doing what I can to support other women and ethnic minorities in business, I’m now a community member of the All-Party Parliamentary Group for Artificial Intelligence, a Board Member of the Kent and Medway Economic Partnership Board and for the last couple of years, I’ve been a Board Trustee for Endeavour-Mat, a group of selective and non-selective schools in Kent.

What else can I tell you?

🎮 As an aspiring writer, I love a good paranormal romance, fantasy or horror novel. James Herbet is one of my all-time favourite authors. I’m also an enthusiastic amateur video gamer. The God of War series remains my ultimate favourite games.

I’m a mum of two daughters, so when I’m not trying to hide from the kids (I love them dearly), I can be found in my office/gym trying to stay sane and keep active during the lockdown.  I do miss Crossfit!


PS This really shouldn’t make a difference but just in case you need to know…

I have a BA (Hons) in Business with Psychology, an MSc in International HR and certified certificate in Finance for Non-Financial Directors and a qualified practitioner in Predictive Index (a behaviour profiling tool similar to Myers Brigs, DiSc, Insights etc). Out of initial curiosity I’ve undertaken training in Artificial Intelligence, which then lead to more training in Data Strategies and Growth Marketing.



Using behaviourial data-based insights, I help redesign teams (and experiment with technology) so  can businesses can grow quicker, outmanoeuvre their competition and achieve more, with fewer resources.  This means they keep their cost base low and their profit margins high.


I also work with Founders & CEOs of HR technology companies (and women business owners) to increase their brand awareness on LinkedIn.  I help devise strategies to showcase who they are and what they care about.  Not blast out messages about the product, service or solution they sell.


Oh, how the world has changed!  Previously I have been a speaker for a number of events focused around topics such as leadership, inclusion, technology, future of work and even Brexit

Now the virtual world has beckoned and I’m often asked to be a guest speaker on webinars to other business and HR networks, or deliver talks to employees which are broadcasted internationally.   

Subjects range from impact of covid-19 on culture and leadership, to how to prepare practical back to work plans post the lockdown.


Guest writing for other publications and websites, increases your visibility and boasts your credibility + it’s a great way to build your network

I collaborate with other business and HR experts, supporting them by leveraging my platform to help expand their reach. 

HR REWIRED, the newsletter

What started in September 2019 as a weekly newsletter sharing breaking news and analysis in business, tech and HR is now also a platform for other business and HR experts to share their voices and opinions with a wider audience.

My subscribers range from HR Directors, Heads of HR, HR Business Partners, Management Consultants, CEOs, Managing Directors, Founders and other senior executives and they work in companies such as BT, Virgin Media, Sky, Capita, Facebook, The National Lottery and Countrywide

Average open rates of 50%-60%, consistently beat industry averages of 15%-25%, so although a smaller audience at 250 (last count), they are very engaged with the content that’s shared.


Chatting to tech founders who are disrupting the status quo, this is not another Founders story style interview.

Instead, we go under the bonnet to explore what tech the tech founders themselves are using to grow and scale their businesses. Amongst other things…

Want to know the latest news in business, tech and HR?

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