In company with the experts:  Growth marketing with Hanna Nyqvist (Growth Manager, UK) & Mitchell Platt (Country Manager, UK) of Growth Tribe, UK

 

Growth marketing is about looking at your entire customer life cycle and using those insights to focus on targeted activity that drive more engaged customers. 

It’s for everyone, but particularly useful for those trying to change the game by having a laser focus on their customers and their community, without relying on traditional approaches to growth and marketing.  Your ability to quickly test new ideas is essential and traditional approaches to marketing just don’t work anymore.

Now more than ever is the time to be innovating to pivot your business.  And it doesn’t have to cost you a fortune. 

In this interview, Hanna and Mitch talk about:

  • The advantages of growth marketing
  • Categories of growth marketing
  • The misconceptions
  • Methodology for rapid testing
  • Pirate funnel framework
  • Experimentation
  • Failure being critical to success

We hope you enjoy the interview and you can find out more about Growth Tribe by visiting their website https://growthtribe.co.uk    Their unique way of developing learning experiences helps ignite curiosity and foster organisational cultures that embrace learning, innovation & technology to thrive in the digital era.  You can access all their courses online and even better?  No coding required.

Less art, more science

Oh, before I forget...

🙋🏽 Have you started working on how to ease your employees back to work once the lockdown is lifted? I’ll See You On Monday. Building A Plan To Bring Your Employees Back To Work. Safely. will save you time and money.  Don't start building your plan before checking it out first! And the same goes with strategic HR planning. If still in the mindset of wanting to do it yourself, check out the 10-step HR Strategic Planning For Non-HR Directors Guide.

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