Growth marketing is about looking at your entire customer life cycle and using those insights to focus on targeted activity that drive more engaged customers.
It’s for everyone, but particularly useful for those trying to change the game by having a laser focus on their customers and their community, without relying on traditional approaches to growth and marketing. Your ability to quickly test new ideas is essential and traditional approaches to marketing just don’t work anymore.
Now more than ever is the time to be innovating to pivot your business. And it doesn’t have to cost you a fortune.
In this interview, Hanna and Mitch talk about:
- The advantages of growth marketing
- Categories of growth marketing
- The misconceptions
- Methodology for rapid testing
- Pirate funnel framework
- Failure being critical to success
We hope you enjoy the interview and you can find out more about Growth Tribe by visiting their website https://growthtribe.co.uk Their unique way of developing learning experiences helps ignite curiosity and foster organisational cultures that embrace learning, innovation & technology to thrive in the digital era. You can access all their courses online and even better? No coding required.
Less art, more science
About HR rewired
We're here to help you increase the odds of achieving your growth ambitions through leveraging the will and skill of your people. We've put together a 30-point HR diagnostic tool to help you work out the impact of covid-19 on your business and people (it literally takes 10 minutes complete). And we're sharing our best tips on HR planning for CEOs who limited access to strategic HR support.
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